Caption: This month’s box? Krampus in July! 🎄

If alpine forests, the tinkling of silver bells, a horned and hoofed shadow stalking through the night, and the cold realization that you’ve been more naughty than nice sound like you’re kind of horror…

Then this month’s box belongs on your shelf. 📚🐈‍⬛

Just don’t answer the bells…🔔

Krampus in July Campaign

Objective: Product promotion and audience engagement.

This promotional post introduces Black Cat Book Club’s fictional monthly subscription box while showcasing the brand’s distinct voice. Rather than relying on a traditional sales-focused approach, I leaned into atmospheric storytelling to create curiosity and excitement around the featured title.

The accompanying graphic was designed to resemble an Instagram post, demonstrating how promotional content can remain visually cohesive with the brand’s dark, minimalist aesthetic while encouraging engagement and subscriptions.

Skills Demonstrated

• Brand voice development

• Promotional copywriting

• Social Media Marketing

• Visual content strategy

• Audience engagement