Brand Concept:

Black Cat Book Club is a fictional horror and gothic monthly subscription service created to showcase my copywriting and content marketing skills. The brand combines cozy reading culture with classic horror, folklore, and literary fiction to create an immersive experience for readers.

Visual Identity:

The visual identity is meant to reflect a moonlit library, rainy evenings, dusty books, and classic gothic literature while painting readability and a modern aesthetic.

  • Dark blues

  • Black

  • Ivory

  • Gold accents (when applicable)

  • Clean typography

  • Minimalist layouts

  • Raven and black cat imagery

About
Social Media Mockups

Target Audience:

  • Horror readers

  • Gothic literature enthusiasts

  • Readers aged 20-45

  • Fans of Stephen King, Shirley Jackson, Silvia Moreno-Garcia, Edgar Allan Poe, folklore, etc.

  • Readers who enjoy book subscriptions and bookish lifestyle content.

Brand Pillars:

  • 📚 Literature

  • 🐈‍⬛ Community

  • 🌙 Atmosphere

  • 🖤 Discovery

Goal:

The goal of Black Cat Book Club is to cultivate an engaged online community of horror readers while providing thoughtfully curated books and immersive literary experiences.

Email Campaign
Blog Articles

Brand Voice:

  • Atmospheric

  • Literary

  • Inviting

  • Slightly mysterious

  • Conversational

  • Never overly frightening–more cozy horror than shock horror

Content Strategy:

The content strategy balances promotional, educational, and community-focused posts to create a social presence that encourages conversation rather than constant sales messaging.

  • Promotional posts

  • Blog articles

  • Reader discussions

  • Testimonials

  • Short-term video

  • Email marketing